Brands and Projects in Arts Sectors
This is an article I publised in my web site. Hope could be interesting for somebody:
Being able to differentiate between brands and projects in the arts sectors allows us to effectively investigate the values that make them unique and, in this way, sustainable.
Brands and projects are often confusedly related in cultural sectors. Although they are key elements for the success of the artistic works, it is convenient to clarify them and build specific narratives that define them.
Projects do not require a long life. They may be designed for a finite existence, at the end of which specific and, in most cases, quantifiable goals must have been achieved. The brands will be the umbrella of competencies that make the projects possible. A show, concert, workshop, etc. are projects created and produced by a company, artist, music band, artistic centre, etc., organizations that we can equate to a brand. Brands and projects in the arts are indivisible although they must be considered separately to carry out a career in the arts in a sustainable way. (Continue reading .......)