Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

MariaZ
This publication will help you better understand the peculiar utilization of the different social media available nowadays to increase the audience of your organisation.
fbittencourt
Upon entering Frieze New York last May, I ran into a colleague with his two small children. As we crossed the threshold of the bustling fair tent, the kids sprang into action, making a beeline for a red Carsten Höller octopus. They promptly plopped down beside it and began a discussion—“What is it made of?” and “Why is it red?” were among preliminary questions.
fbittencourt
The co-founder of the nonprofit Center for Artistic Activism explains why his company has officially de-friended Facebook.
‘The Believers are but Brothers’ is on at Bush Theatre
Elenq
“I’m interested in fucking up the dominant and racist narratives around communities of colour.” Bradford-born writer, theatre-maker and director Javaad Alipoor certainly does not mince his words. His new play, The Believers Are But Brothers opened at the Edinburgh Fringe Festival and is transferring for a run at the Bush Theatre to kick off its 2018 season.
Elenq
This website is the result of the EU project 360 Building Strategies for Communication in Contemporary Dance. It was created to assist you as a dance professional to develop your thinking, skills and practices in the area of communication with all key stakeholders in your career.
A gathering at Los Angeles's Kirk Douglas Theatre to dicuss the findings of the Triple Play study of new-play audiences. (Photo by Victoria Bailey)
Elenq
In the middle part of the last century, the nation’s big advertising firms started hiring behavioral experts with Ph.D.s in psychology under the assumption that advertising might be more effective if the firms knew something about what made consumers tick. While they may have been looking for concrete answers, what they found instead was that buyer behavior changes as fast as the tides.
sylensi
Sylvia Botella interroge le sociologue Éric Fassin sur son point de vue sur le lien entre la sociologie, les arts du spectacle et la politique à l'ère du populisme.
sylensi
Sylvia Botella interviews sociologist Éric Fassin about his views on the connection between sociology, the performing arts, and politics in the age of populism.
Matteo Lanfranchi
This presentation by Stephen Hadley (Queen’s University, Belfast) at the Audience Development è innovazione sociale conference analyses the relationship of audience development and publicly subsidised art to discourses of democracy in European cultural policy.
Victor Mayot
Dans le cadre des recherches pour le #133 d'Alternatives Théâtrales, nous avons recueilli des propos d’artistes, de directeurs de structures et de représentants d’institutions, en France et en Belgique. Ces paroles sont passionnantes, polémiques, souvent émouvantes et très stimulantes. Nous publions chaque semaine des extraits sur le blog, et présentons la totalité des textes dans cette publication sur le site. Plusieurs personnes ont participé activement à la récolte de ces témoignages : Christian Jade, Laurence Van Goethem, Antoine Laubin, Nancy Delhalle (Alternatives théâtrales), Lisa Guez...

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