Artists give meaning to the work of art, but the audience gives it life - or vice versa?
No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.
How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts? What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?