Développement des publics

Les artistes donnent un sens aux œuvres d’art, mais le public leur donne la vie – ou vice versa ?

Peu importe pour qui nous créons (ou nous pensons créer) ¬ pour nous-mêmes ou pour eux ¬ sans un public, nous ne pouvons ni prouver la valeur intrinsèque de nos pratiques, ni gagner notre croûte.

Comment pouvons-nous nous assurer que notre société qui change si rapidement n’arrêtera pas de contribuer aux arts ? Comment établir un lien mutuellement enrichissant entre les artistes et leur public ? S’agit-il de relations authentiques ou de stratégies marketing ¬ ou les deux ?

fbittencourt
El sector de las artes escénicas, afectado gravemente por la crisis económica (que ha comportado la reducción de recursos públicos y el descenso notable del consumo), debe, en el corto plazo, salvar la oferta y, en el medio plazo, reforzar la demanda.
Marta
The concept of “engagement” in the arts is a tricky, slippery subject with a lot of room for miscommunication. At its most basic, engagement events are ones that allow people not just to be a passive consumer of the arts, but to engage in arts making.
Elena DI FEDERICO
Europe has a ‘problem’; it is becoming a ‘less cultural continent’ as fewer Europeans are ‘engaging in cultural activities’. This paper questions the existence of this ‘problem’ and instead suggests that there is a shared problematisation across Europe sustained by common discursive archaeology that employs various discursive strands in relation to a dominant institutional discourse. The argument is that the ‘problem’ of ‘non-participation’ legitimates a ‘solution’ that predates its emergence: the state subsidy of arts organisations.
fbittencourt
Intrinsic impact es la solución integral diseñada para extraer valor de los comentarios, opiniones y sugerencias de la audiencia. Las organizaciones artísticas están muy motivadas por captar los datos de su público/visitantes, pero se ven sobrepasadas por los costes y la experiencia requerida para que el trabajo de investigación sea relevante y sostenible en el tiempo.
Elena DI FEDERICO
Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement.
Victor Mayot
Each day, as the ongoing chaos in our world is on full display in the media cycle, I'm reminded of how essential arts organizations are to our communities. They provide a home and a platform for conversations and artistic expression that our society thirsts for. But I'm worried about them. Currently, they're fighting a range of headwinds that threaten their very existence -- and it's not just isolated cases. From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things...
fbittencourt
Whether online or in person, open rehearsals are becoming a regular event for professional dance companies in Australia and overseas. Where, previously, open rehearsals were reserved for company donors and, in some cases, student groups, the past decade and a half have seen open rehearsals opened to the general public as a strategy for audience development and education.
fbittencourt
For a theatre company, its primary product – art on stage – remains platform specific, despite the always-encroaching live streams in movie houses. Ideally, audiences will continue to appreciate the unique nature of watching theatre live on stage. However, the content surrounding a play or musical should be far from a fixed experience. And audiences are craving context.
IETM
A great amount of time, energy, and resources are put towards bringing in new, non-traditional audiences. But what are we doing with those newbies once they arrive? How are we treating them to ensure they come back?
IETM
This four-part series documents the experiences of a young, Fulbright fellow, avidly exploring theater and life in Bucharest, Romania.

Pages