Développement des publics

Les artistes donnent un sens aux œuvres d’art, mais le public leur donne la vie – ou vice versa ?

Peu importe pour qui nous créons (ou nous pensons créer) ¬ pour nous-mêmes ou pour eux ¬ sans un public, nous ne pouvons ni prouver la valeur intrinsèque de nos pratiques, ni gagner notre croûte.

Comment pouvons-nous nous assurer que notre société qui change si rapidement n’arrêtera pas de contribuer aux arts ? Comment établir un lien mutuellement enrichissant entre les artistes et leur public ? S’agit-il de relations authentiques ou de stratégies marketing ¬ ou les deux ?

Victor Mayot
We develop and test the idea that public appreciation for authentic lowbrow culture affords an effective way for certain elites to address feelings of authenticity-insecurity arising from “high status denigration” (Hahl and Zuckerman 2014). This argument, which builds on recent sociological research on the “search for authenticity” (e.g., Grazian 2005) and on Bourdieu’s (1993) notion of artistic “disinterestedness,” is validated through experiments with U.S. subjects in the context of “outsider” art (Fine 2004).
fbittencourt
In a conversation on “How Tech Companies Think About the Arts” at the 2017 Americans for the Arts Annual Convention in San Francisco, artists and arts organization had an opportunity to connect with philanthropic representatives from Silicon Valley companies to learn and exchange ideas on how to better engage one another.
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Data suggest that audiences do not “age into” greater concern about arts and culture. If organizations want people to care, they need to work to change people’s cause priorities.
Nan van Houte
Recent report of the OMC expert group from EU members states, in the context of the EU workplan 2015-2018 on Policies and Strategies for Audience Development.
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Mobile applications have been a hot topic for a long while within the visitor-serving industry. There are mobile applications for all kinds of museums, zoos, aquariums, historic sites, and performing arts entities. But are people using them? And do they increase meaningful performance metrics like visitor satisfaction?
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This first edition of the Cultural and Creative Cities Monitor shows how well 168 selected cities in 30 European countries perform on a range of measures describing the ‘Cultural Vibrancy’, the ‘Creative Economy’ and the ‘Enabling Environment’ of a city, using both quantitative and qualitative data.
fbittencourt
If the essence of art is necessarily elusive and hard to define, so too is the essence of arts engagement. As audiences grow more diverse and demanding, and new digital technologies allow anyone to become a content creator with the click of a button, arts engagement now embraces a wide array of strategies, methods and goals.
fbittencourt
Given the litany of distractions vying for people's attention nowadays, arts organizations need to do a better job at engaging everyone, "diverse communities" or otherwise. The engagement challenge spans demographics, and that's because the very definition of the arts experience is changing.
It Starts With A Conversation - a guide for artists and producers
Asa RICHARDSDOTTIR
ICE HOT Nordic Dance Platform Partners are proud to announce the on-line publication of a guide written jointly by creative producers Ása Richardsdóttir and Lene Bang Henningsen.
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Our partners at the National Center for Arts Research (NCAR) put out a report recently on metrics by sector for arts organizations. Among the metrics they analyzed was response to marketing efforts.

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