Sustainability

How to make a living as an artist? How to survive as an arts organisation?

As we continue struggle out of the crisis, we must give ourselves a chance; not for survival, but for success.  

To start with, let's reassess our professional strategies and business models. How do we use our potential and our resources? How do we contribute to the sustainability of the environment we work and live in? What does sustainability in the arts mean and how to achieve it? And what role can the arts play in that wider issue: helping to save the planet, the environment we live and work in?

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In the theatre world, the desire to reach new audiences is important not only as a monetary venture, but also as a way to experiment with new ways of doing and defining theatre. Cultivating new audiences is usually part of the mission statement of any theatre, troupe, or individual artist.
“We need the ability to create ideas that in advance are thought to match the many narrative tools we shall use digitally and socially.” Steffen Hjaltelin, Danish advertising guru and director, Hjaltelin Stahl
In his keynote speech opening the IETM Satellite Meeting in Gwangju, dance critic Namsoo Kim mentioned the travels of a 13th century Flemish monk, Friar William of Rubruck, to the Mongolian courts of the Great Khans. In his account of this journey, William talked about the conversations in a big tent, set up for representatives of different religions to meet face to face. There, they had day-long discussions about their beliefs and differences, but always with mutual respect and at the end of the talks everyone raised the glass. A remarkable story that certainly inspired a group of 120...

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