Meaningful audience relations

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It can often be challenging in the performing arts to engage with audiences on a relational level. Constraints of time, space and place can combine to restrict and contract the audience experience. From the audience perspective, it can often feel as though you’re invited into an arts space only to be ushered through it, around it and out of the door in the space of a couple of hours.

It is easier in the museum and gallery sector to engage with audiences in a more relational way and there’s an increasing number of examples of excellent practice here (not least Nina Simon’s The Participatory Museum). There is much that the arts and cultural sector can learn from museums and galleries, and one obvious way to counter the temporal and spatial constraints imposed by the performing arts is to invest in digital engagement.

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