It costs a lot to attract new audiences. What can we do about it?


Our partners at the National Center for Arts Research (NCAR) put out a report recently on metrics by sector for arts organizations. Among the metrics they analyzed was response to marketing efforts.

In other words, how much does marketing need to spend (including staff costs) to bring in each attendee? Here’s what they found:

Do you want to be notified about our new reads? Subscribe here