Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

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How can the arts embrace the changes triggered by the new technologies without compromising on creativity nor ignoring the neoliberal agendas and private economic interests lurking behind innovation? A cultural operator and an expert of online surveillance engage in a lively dialogue about the potential and the risks of new technologies and social media - and about existing alternatives to the current trends. Enjoy the article in English , in French or in its original bilingual version (English - French)!
Comment les arts peuvent saisir les opportunités offertes par les nouvelles technologies, sans pour autant compromettre la créativité ni céder à l'agenda néolibéral et aux intérêts économiques privés ? Une opératrice culturelle et une experte de surveillance en ligne engagent un dialogue pétillant sur le potentiel et les risques liés aux nouvelles technologies et aux réseaux sociaux. Elles proposent également des alternatives aux tendances actuelles. Lisez l'article en français , en anglais ou dans sa version originale bilingue (anglais-français) !

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