Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

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The cultural democracy notion stemmed from the belief that many cultural traditions coexist and none should dominate over the others as the “official” or “high” culture. Another premise of cultural democracy is that everyone should be free to participate in cultural life.
This IETM Hull report highlights some voices reinforcing the urge to open up the art world for those who were not privileged to be part of it and to foster everyday creativity.
Goran Tomka looks at how arts and culture organizations can best engage with their communities.
Jamie Potter from Middle Child Theatre discusses how their New Critics' Programme is helping grow and diversify theatre criticism in the UK.
Nan van Houte talks about the importance of creative citizens and expresses a desire for funding bodies to better support cultural democracy.
Nan van Houte parle de l'importance des citoyens créatifs et exprime son désir que les organismes de financement soutiennent davantage la démocratie culturelle.
This is a book about participatory art and its more radical predecessor, community art. It is written from a perspective of engagement.
Lyn Gardner looks at how several British theatre companies are redefining their mission and expanding in ways to be of greater benefit to their communities.
Lyn Gardner examine comment plusieurs compagnies de théâtre britanniques redéfinissent leur mission et se développent à dessein de mieux servir leurs communautés.
Cultural institutions and organisations across Europe have enacted many forms of engagement, from co-creation processes (such as community art, immersive theatre, site-specific approaches) to actual forms of co-programming. In this scenario, the notion of active spectatorship introduces a new perspective.

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