Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

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This study concerns the attendance motivations for cultural services based on the audience’s level of knowledge. The purpose of this paper is to define the role played by general knowledge (e.g. cultural education) and specific knowledge (e.g. communication around a cultural product) in the attendance motivation trajectory of a cultural service.
Goran Tomka looks at what audience development is, the phenomenon of an implied or implicit audience, decolonizing institutions and more.
Dr David Stevenson talks about audience diversification, confronts the dominant hierarchy of cultural activities, and looks to create space for valuing everyone's chosen cultural experiences the same way.
Nevenka Koprivsek puts forward her opinion on what defines the relation between the artist and the spectator while challenging some of the most common concepts around audiences and providing insight into the reality of working in the Balkan region.
The cultural democracy notion stemmed from the belief that many cultural traditions coexist and none should dominate over the others as the “official” or “high” culture. Another premise of cultural democracy is that everyone should be free to participate in cultural life.
This IETM Hull report highlights some voices reinforcing the urge to open up the art world for those who were not privileged to be part of it and to foster everyday creativity.
Goran Tomka looks at how arts and culture organizations can best engage with their communities.
Jamie Potter from Middle Child Theatre discusses how their New Critics' Programme is helping grow and diversify theatre criticism in the UK.
Nan van Houte talks about the importance of creative citizens and expresses a desire for funding bodies to better support cultural democracy.
Nan van Houte parle de l'importance des citoyens créatifs et exprime son désir que les organismes de financement soutiennent davantage la démocratie culturelle.

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