Creative Lenses Catalyst Programme Case Study: Village Underground
Village Underground is an independent cultural venue based in East London. Despite its long-running history of success, the centre has been recently facing new challenges. The increased rent, rapid expansion of the organisation and the shift in its audiences forced them to revisit their current business model. This case study offers a deep insight into the structural changes that VU implemented to become more resilient. The reader is able to follow the journey of the centre to improve its experimental and off-beat organisational structure, research its audiences and empower its team to better adapt to new circumstances.