This 37-page publication, written by Toni González-Escena Internacional, gathers all the necessary information so that organizations and artists of the performing arts and music can answer the key questions: what are we? what do we do? why do we do it? how do we do it? what we offer? and what is our trajectory and achievements? It also proposes techniques for these artists and organizations to write their own narrative and from it extract communication messages, slogans and keywords necessary for web pages and other communication supports. Furthermore, it contains multiple real-life examples to illustrate the techniques developed by the author.
Note that the publication is in Spanish.