Audience Explorations: Guidebook for hopefully seeking the audience

Audience Development toolkit

This publication invites you to explore the complex and fascinating subject that is the audience, to question and complicate your understanding of them, and to rethink 'audience development' in terms of connection with fellow citizens, genuine exchange and 'togetherness'. Refusing to list one-size-fits-all solutions to magically increase your audiences overnight, this text presents a set of 'tools', exercises and suggestions to lead an autonomous exploration of your own (potential) audiences and to better connect with them, according to your own mission and values. Enjoy a refreshing read that will give you not only valuable practical tools, but also new motivations to engage with your audiences. 

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