Développement des publics

Les artistes donnent un sens aux œuvres d’art, mais le public leur donne la vie – ou vice versa ?

Peu importe pour qui nous créons (ou nous pensons créer) ¬ pour nous-mêmes ou pour eux ¬ sans un public, nous ne pouvons ni prouver la valeur intrinsèque de nos pratiques, ni gagner notre croûte.

Comment pouvons-nous nous assurer que notre société qui change si rapidement n’arrêtera pas de contribuer aux arts ? Comment établir un lien mutuellement enrichissant entre les artistes et leur public ? S’agit-il de relations authentiques ou de stratégies marketing ¬ ou les deux ?

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In a world where individualism has killed cooperation and the capacity for being and working together, where cooperation sucks and self-reliance seems so cool, we are smoothly and consistently dismantling all social ties. Why am I supposed to do something with my neighbours? I'd rather do it alone. Cultural initiatives that challenge this extremely individualized model of the world are worth closer attention, as they help us re-establish social ties and our trust in others.
Performing arts allow us to creatively challenge digitally remediated experience, and to collectively reflect on and explore its prolific scales, materials, and modes of existence. Through celebrations of diversity and idiosyncracy, live performance helps us counter the normative pressures of digitisation. My keynote looks at how theatre - Artaud's crucible - is a uniquely powerful means for mobilising the poetic energies that characterise what is human, and what it is to be human. This in turn is seen as a source of vital resilience, tuning our senses of liveness to digital - and post-digital - times.
Cet article de Benjamin Hoguet cite notamment une création de la compagnie anglaise Blast Theory, KAREN, évoquée dans le mapping Le spectacle vivant à l'ère du numérique : un tour d'horizon.
This free book profiles case studies of innovative audience development approaches led by arts organisations that the foundations funded in their communities.
El sector de las artes escénicas, afectado gravemente por la crisis económica (que ha comportado la reducción de recursos públicos y el descenso notable del consumo), debe, en el corto plazo, salvar la oferta y, en el medio plazo, reforzar la demanda.
The concept of “engagement” in the arts is a tricky, slippery subject with a lot of room for miscommunication. At its most basic, engagement events are ones that allow people not just to be a passive consumer of the arts, but to engage in arts making.
Europe has a ‘problem’; it is becoming a ‘less cultural continent’ as fewer Europeans are ‘engaging in cultural activities’. This paper questions the existence of this ‘problem’ and instead suggests that there is a shared problematisation across Europe sustained by common discursive archaeology that employs various discursive strands in relation to a dominant institutional discourse. The argument is that the ‘problem’ of ‘non-participation’ legitimates a ‘solution’ that predates its emergence: the state subsidy of arts organisations.
Intrinsic impact es la solución integral diseñada para extraer valor de los comentarios, opiniones y sugerencias de la audiencia. Las organizaciones artísticas están muy motivadas por captar los datos de su público/visitantes, pero se ven sobrepasadas por los costes y la experiencia requerida para que el trabajo de investigación sea relevante y sostenible en el tiempo.
Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement.
Each day, as the ongoing chaos in our world is on full display in the media cycle, I'm reminded of how essential arts organizations are to our communities. They provide a home and a platform for conversations and artistic expression that our society thirsts for. But I'm worried about them. Currently, they're fighting a range of headwinds that threaten their very existence -- and it's not just isolated cases. From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things...

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