Cultural city branding in Porto
Porto is a vivid example of a city in continuous transformation when it comes to culture, tourism, business and environment. After Porto 2001 European Capital of Culture, and a complete change of the city’s cultural policy in the last four years, its Municipality and the Mayor have been resorting to culture as a key pillar of public policies, especially in relation to the augmenting role of Porto as another center on both national and international level. This session aims to debate this current international position of Porto and the promotion of culture as its distinctive brand feature.
The ground floor of this venue, where Claustro is located, is fully accessible for wheelchair users.