01 November 2018 to 04 November 2018
01 November 2018 to 04 November 2018

Mind the gap: audience, governance and policies


More and more organisations are reinventing the direction of local cultural policies as well as models of governance in favour of new processes that resolutely renegotiate relations between the individual, society and the capacity of the organisations and institutions to respond to the cultural needs of citizens. This is partly because, more than ever, "audiences" are also "creators" of the present world - this is a reality that our organisations and the local cultural policies cannot ignore. But under what conditions can cultural organisations help bring more efficient, bottom-up approaches in their governance and to cultural policy-making? To what extent can their involvement lead to new inclusive practices or new forms of participatory hegemony?

Please check the accessibility of the venue here.

Gasteig München - Foyer Carl-Orff-Saal, floor 2
Rosenheimer Straße 5
2 November, 2018 - 15:30 to 18:00

Share your ideas


image of Victor Mayot

Audience Explorations: Guidebook for hopefully seeking the audience

This publication invites you to explore the complex and fascinating subject that is the audience, to question and complicate your understanding of them, and to rethink 'audience development' in terms of connection with fellow citizens, genuine exchange and 'togetherness'.

Posted 2 years 3 months ago
image of Marijana RIMANIC

As a part of this sessin I’ll present Pogon - Zagreb center for independent culture and youth where I work as Head of communications and marketing. The example of Pogon can contribute to this discussion because of its institutional design. More precisely - Pogon is a hybrid cultural institution based on the new model of civil–public partnership. It was founded in 2008. by the City of Zagreb and the Alliance Operation City which brings together Zagreb based NGOs working in the field of independent culture. The innovation that Pogon introduces in the institutional design is that it was established by its future users (NGOs working in culture) in collaboration with the public body (City of Zagreb). Both founders are taking part in the co-management. The establishment of Pogon is a result of a long advocacy process and activism of Zagreb’s independent culture scene that was pointing out the gap that exists between (infrastructural) support to the public cultural institutions that have secured funding and spaces (venues) by the state and local governments, and the unsecure financial support and the lack of space for the independent NGOs that produce a significant amount of quality program in the field of arts and culture.

You can find more about Pogon on our website!

Posted 2 years 2 months ago
image of Goran Tomka

As I am interested in ways that power incorporates and appropriates progressive ideas, I have been looking at the ways participation has been formulated to suit the interests of the global elite. By framing participation as productive, innovative, entrepreneurial activity, it blends perfectly into the neoliberal subject formation. As a result, making photos, touching screens, dancing, writing poetry or painting in museums, theatres and festivals flows seamlessly into our everyday working practicers and moral. In a way, we are training to be a perfect employee even while enjoying arts.
The question is - why are other ways of participating or just existing in cultural venues not equally appreciated?  Do we have to move our bodies to be active? Do we have to produce to be participants? This is what I would call a participation hegemony that needs to be dismantled if we want our artistic experiences to be truly emancipatory. These are some of the questions I would like us to discuss. 
In case you are eager to tackle this issue further, take a look at the Emancipated Spectator text by Jacque Ranciere for starters.

Posted 2 years 2 months ago
image of Matt Fenton

In this session I hope to explore the idea of cultural democracy, and the connection between governance, participants, artists and audience, in part through considering Contact in Manchester, UK. For the last 20 years Contact has placed young people aged 13-25 at the governance heart of the organisation - as board members, independent staff appointment panels, and as programmers/curators of the theatre’s public programme. The result is a radical and socially engaged artistic programme largely populated by young creatives, and attracting an audience that is consistently 70% under age 35, and over one third from Black, Asian and Minority Ethinic communities. https://contactmcr.com/about-us/

Posted 2 years 2 months ago