Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

fbittencourt
Whether online or in person, open rehearsals are becoming a regular event for professional dance companies in Australia and overseas. Where, previously, open rehearsals were reserved for company donors and, in some cases, student groups, the past decade and a half have seen open rehearsals opened to the general public as a strategy for audience development and education.
fbittencourt
For a theatre company, its primary product – art on stage – remains platform specific, despite the always-encroaching live streams in movie houses. Ideally, audiences will continue to appreciate the unique nature of watching theatre live on stage. However, the content surrounding a play or musical should be far from a fixed experience. And audiences are craving context.
IETM
A great amount of time, energy, and resources are put towards bringing in new, non-traditional audiences. But what are we doing with those newbies once they arrive? How are we treating them to ensure they come back?
IETM
This four-part series documents the experiences of a young, Fulbright fellow, avidly exploring theater and life in Bucharest, Romania.
IETM
Taking as its starting point the Nordic cultural policy debates surrounding audience development, which concentrate either on reaching out to new target groups or on artistic quality, this article suggests that the focus on the audience’s experience of theatre performances has thus far been underdeveloped.
IETM
How Steppenwolf Theatre Company is turning singlie-ticket buyers into repeat visitors. by Bob Harlow, Thomas Alfieri,Aaron Dalton, and Anne Field
IETM
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.
IETM
This post is part of a series explores what it's like for an artist to have an entrepreneurial mindset, and all of the different challenges that can come with it.
IETM
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
IETM
Since the 2011–2012 season, Mixed Blood Theatre in Minneapolis has practiced Radical Hospitality, providing no-cost access to all mainstage productions for any audience member.

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