Audience Development

Artists give meaning to the work of art, but the audience gives it life - or vice versa?

No matter for whom (we think) we create - for ourselves or for them, without an audience we can't prove the extrinsic value of our practices, nor can we earn our bread and butter.

How can we make sure our rapidly changing society doesn't abandon the habit of participating in the arts?  What are the ways to develop a mutually enriching and continuous connection between artists and audiences? Is it about authentic relationships or marketing strategies - or both?

sallyjanenorman
Performing arts allow us to creatively challenge digitally remediated experience, and to collectively reflect on and explore its prolific scales, materials, and modes of existence. Through celebrations of diversity and idiosyncracy, live performance helps us counter the normative pressures of digitisation. My keynote looks at how theatre - Artaud's crucible - is a uniquely powerful means for mobilising the poetic energies that characterise what is human, and what it is to be human. This in turn is seen as a source of vital resilience, tuning our senses of liveness to digital - and post-digital - times.
Julie Burgheim
Cet article de Benjamin Hoguet cite notamment une création de la compagnie anglaise Blast Theory, KAREN, évoquée dans le mapping Le spectacle vivant à l'ère du numérique : un tour d'horizon.
fbittencourt
This free book profiles case studies of innovative audience development approaches led by arts organisations that the foundations funded in their communities.
fbittencourt
El sector de las artes escénicas, afectado gravemente por la crisis económica (que ha comportado la reducción de recursos públicos y el descenso notable del consumo), debe, en el corto plazo, salvar la oferta y, en el medio plazo, reforzar la demanda.
Marta
The concept of “engagement” in the arts is a tricky, slippery subject with a lot of room for miscommunication. At its most basic, engagement events are ones that allow people not just to be a passive consumer of the arts, but to engage in arts making.
Elena DI FEDERICO
Europe has a ‘problem’; it is becoming a ‘less cultural continent’ as fewer Europeans are ‘engaging in cultural activities’. This paper questions the existence of this ‘problem’ and instead suggests that there is a shared problematisation across Europe sustained by common discursive archaeology that employs various discursive strands in relation to a dominant institutional discourse. The argument is that the ‘problem’ of ‘non-participation’ legitimates a ‘solution’ that predates its emergence: the state subsidy of arts organisations.
fbittencourt
Intrinsic impact es la solución integral diseñada para extraer valor de los comentarios, opiniones y sugerencias de la audiencia. Las organizaciones artísticas están muy motivadas por captar los datos de su público/visitantes, pero se ven sobrepasadas por los costes y la experiencia requerida para que el trabajo de investigación sea relevante y sostenible en el tiempo.
Elena DI FEDERICO
Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement.
Victor Mayot
Each day, as the ongoing chaos in our world is on full display in the media cycle, I'm reminded of how essential arts organizations are to our communities. They provide a home and a platform for conversations and artistic expression that our society thirsts for. But I'm worried about them. Currently, they're fighting a range of headwinds that threaten their very existence -- and it's not just isolated cases. From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things...
fbittencourt
Whether online or in person, open rehearsals are becoming a regular event for professional dance companies in Australia and overseas. Where, previously, open rehearsals were reserved for company donors and, in some cases, student groups, the past decade and a half have seen open rehearsals opened to the general public as a strategy for audience development and education.

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